Middle way wellness
Transforming a mental health practice into a thriving wellness community
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Mental health practitioner, sailor, and yoga instructor, Andrew Belcher, LICSW, had a vision beyond one-on-one therapy. Based in Providence, RI, he wanted to create a space where therapy, movement, and mindfulness converged into a community grounded in wellness. To bring this vision to life, he needed a cohesive brand strategy that would articulate his mission and support future growth.
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Over a three-month sprint, we created the new brand, Middle Way Wellness. Through founder workshops and in-depth user interviews, we distilled and validated Andrew’s vision, mission, and values into a compelling brand platform. We crafted a distinctive visual and verbal identity and refined the brand’s positioning through website copy that speaks directly to his expanding audience.
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Launched in early 2025, Middle Way Wellness is already creating momentum with workshops and expanded offerings on the horizon. With a solid brand foundation, Andrew and his team now have the clarity, conviction, and tools to grow their practice into a dynamic, community-driven force for good.
services
Research
Brand Strategy
Copywriting
Creative Direction
Art Direction
Design
Website Development
