For its first six years, One Drop’s exuberant brand had developed organically. But the company was poised for growth, and with that growth came a need for consistency, refinement, and codification of the brand.

Collaborating with the CEO, leadership team, and UX researchers, we developed a refreshed brand platform, styleguide, and tone of voice that was culturally consistent with how users understand and interact with their health.

The new brand platform was adopted by the company, providing a cohesive vision and structure, so that all internal and external materials came from the same place.