Offering GLP-1 medications was a natural extension of One Drop’s mission to improve cardiometabolic health. To capitalize on the excitement around this new class of medications, we were tasked with quickly developing a new sub brand targeting moms who want to lose weight.

Guerilla user research conducted in online message boards revealed that moms were curious and ready to embrace GLP-1 medications. We used these findings to develop a brand platform, visual identity, and verbal identity.

Robin launched in less than three months with a multi-page microsite, social campaign, and email flows.